BRAND

PROJECT

Enhancing the app + polishing the .com to get folks outside more

Working collaboratively with a large enthusiastic group, user needs were explored and solved, while focusing on the brand mission: to spend more time outside

SUMMARY

RESPONSIBILITIES

Brand Design
Advertising
UX/UI Design
Wireframing
Prototyping

A BIT OF CONTEXT

“At AllTrails, we’re dedicated to helping people spend more time outdoors,” says AllTrails CEO Ron Schneidermann. The updates that come with this project are aimed to transform how members discover and explore hundreds of thousands of trails worldwide. This includes member Collections, new Park Pages and redesigned Trail Pages featured on the app.

Full case studies coming soon

COMING SOON

After nearly a year of intense design collaboration and development, the new site launched with an emphasis on navigation, accessibility and promotion of the platform

UI FINAL DEVELOPMENT

Park Pages